Our Story
WHEREHERITAGEMEETS
MODERNLUXURY
Welcome to Esthara Jewels Private Limited where over two decades of Kerala's finest craftsmanship converge with modern design sensibility. Every piece we create is a testament to purity, precision, and the timeless art of gold jewelry making.
25+ Years
MANUFACTURING LEGACY
100+
SKILLED CRAFTSMEN
Made in Kerala
HERITAGE CRAFT
Lifetime
FREE REPLATING
Rooted in Legacy, Built for the World
Our Heritage.
While Esthara Jewels is a new chapter, our roots run deep. We are the modern expression of a legacy spanning over two decades of jewelry manufacturing excellence.
Esthara Jewels is a subsidiary of AJC Jewel Manufacturers Limited, a name synonymous with purity and precision in Kerala's jewelry landscape.
"A name synonymous with purity and precision in Kerala's jewelry landscape."
Our Journey
A Legacy of Craftsmanship
Guiding Our Legacy Forward
Leadership & Vision
Guiding Esthara Jewels with strategic foresight is our Chairman and Managing Director, Mr. Ashraf P.
With over 12 years of comprehensive experience in the gold jewelry industry, he has been instrumental in shaping the company since its incorporation — his journey spanning roles as a Sales Executive at Vismaya Jewellers, proprietor of P. K. Data Services, and proprietor of Vismaya Gold.
Today, he spearheads Esthara's strategic planning, business development, and financial oversight ensuring our legacy of trust continues to thrive.
12+ Years of Gold Industry Expertise
Former Proprietor, Vismaya Gold
B.Com, Manonmaniam Sundaranar University
Craftsmanship
The Art of Manufacturing
Every piece that carries the Esthara name is the result of precision engineering, skilled hands, and an unwavering commitment to beauty.
Our Journey
A Legacy of Craftsmanship
Every piece that carries the Esthara name is the result of precision engineering, skilled hands, and an unwavering commitment to beauty.
Precision Filing & setting
We utilize advanced imported machines for precision
waxing and casting, ensuring that even the most
minute design details are captured with crystal clarity.
Strict Quality Control
Before any piece earns the Esthara name, it undergoes a rigorous, multi-point inspection. From verifying metal purity to scrutinizing structural integrity, our uncompromising standards guarantee that every creation delivers on our promise of luxury.
Our Commitment
The Esthara Gold Promise
We believe that luxury should be durable. That is why we introduced Esthara Gold a premium 24k gold vermeil plating over solid 925 silver.
